American Business Group Milan

Speaker for March 2017 Lunch

Stephen Croncota

Stephen Croncota is the Chief Marketing Officer of Versace. Based at the company headquarters in Milan, his global responsibilities include brand management, media, public relations, events, eCommerce, digital marketing, social media, CRM and more. This is a return to Versace for Croncota, who held the same role in 2006 to 2009. Prior to Versace, Croncota was Chief Marketing Officer of Escada, the German luxury fashion brand based in Munich.

Croncota has been part of a number of new business launches in his career: he was member of the launch team of television's Cartoon Network, serving as Senior Vice President / Worldwide Creative Director for the network's launch in the US and global roll-out. Croncota subsequently was involved in developing the related movie, book, magazine, music, apparel and consumer product categories at Warner Bros. in Hollywood.

Croncota was also on the launch team of men's fashion and lifestyle magazine Details at Conde Nast; the publication was named Magazine Of The Year and was the fastest-growing publication in the US following its launch.